Event with nationwide interest in teen markets sold out and located in the Midwest. Those that are there are likely from far away and not there with family members or their full circle of friends.
Create Live coverage website that allows for multimedia content to be posted and discussed in near real-time. Also setup photo email kiosks that allows people at the event to send a branded email to friends and family with their picture and a small message.
Aging membership with little uptake in the college and young professional demographics, confusing membership levels, and large amounts of literature which don’t whose branding tends to be divergent.
Rebrand to make more approachable to younger demographics, while not alienating core audience. Rework of membership levels to allow for targeted campaigns and data mining. Synchronize branding of primary marketing communications and reduce literature bloat.
Old website did not represent the current state of the museum studies department, was not coordinated with other marketing communications and brand expressions, and was difficult to maintain.
Create new web presence that exists within new branding set forth by print campaign as well as extending that brand. Utilize technology to allow updates to be made through graphical user interface.
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